Before FERAL, there was Freedom and Fashion, a nonprofit founded in 2008 to empower survivors of human trafficking, domestic violence, and other injustices through the creative power of fashion and beauty.
At a time when trafficking was rarely discussed, Freedom and Fashion became a platform for awareness, healing, and opportunity, turning the runway into a place of reclamation and resilience.

Survivor-led, the organization brought together artists, educators, and advocates who believed that fashion could do more than express style, it could transform lives. From fashion shows to classroom programs, survivors gained job skills, confidence, and the art of storytelling through design. Each show was created and modeled by survivors, a powerful celebration of visibility, resilience, and renewal.

When COVID hit, the need for essentials skyrocketed. We began assembling care kits filled with hygiene items and vital resources for families in crisis. What started as a local effort grew into a national relief initiative, serving thousands of families and gaining national recognition.

To this day, those programs continue to provide resources and hope.

As the world continues to change, our work deepens, and through our many years of service, one truth has become undeniable: women have been conditioned to disconnect from their primal instincts, authentic emotions, and inherent power. From a young age, we are taught to forgive endlessly, to suppress anger, and to feel shame for our rage, even when it is a force meant to protect us.

While many organizations provide vital services, few create spaces where women can fully feel, reclaim, and harness the forces within themselves. We live in a world that conditions women to silence intuition, deny emotion, and apologize for strength. This disconnection leaves women vulnerable to harm. And when tragedy strikes, whether personal or collective, women are expected to hold it all together without a space to feel, process, or release.

FERAL was born in response to this need. Healing is holistic, empowerment embraces body, mind, and earth, and nature is not just our environment, it is our reflection.

We are returning to what is natural and true, reclaiming our instincts, our emotions, and our full spectrum of power - unapologetically, fiercely, and without compromise.